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Book Categories |
| List of figures | ||
| List of exhibits | ||
| Preface | ||
| 1 | Marketing strategy: introduction and overview | 1 |
| Case study: Mirela Fashions | 17 | |
| Case study: Koji | 19 | |
| 2 | Portfolio analysis | 21 |
| Case study: Acme (A) | 36 | |
| Case study: Acme (B) | 38 | |
| 3 | Analysis of the business enterprise | 41 |
| Case study: Barrington Breweries | 59 | |
| Case study: Avila Batteries | 60 | |
| 4 | Industry analysis | 62 |
| Case study: DACO | 78 | |
| Case study: Agribus | 80 | |
| 5 | Market analysis | 82 |
| Case study: Cometex | 99 | |
| Case study: Ecoprods | 100 | |
| 6 | Analysing competition | 102 |
| Case study: Cyproswim Ltd | 116 | |
| Case study: Cartech | 119 | |
| 7 | Analysing the business environment | 121 |
| Case study: Union Assurance Company | 139 | |
| Case study: The Foldaway Company | 142 | |
| 8 | Analysing the customer in the market place | 144 |
| Case study: Choosing a holiday | 167 | |
| Case study: Office Improvements | 168 | |
| 9 | Sustainable competitive advantage and generic strategies | 170 |
| Case study: Barney Malone | 185 | |
| Case study: Singapore Stan | 187 | |
| 10 | Segmentation, targeting and positioning | 188 |
| Case study: Home Baker | 210 | |
| Case study: Columbus | 211 | |
| 11 | Marketing mix strategy | 212 |
| Case study: Eau de Nuit | 235 | |
| Case study: Longevity bulbs | 236 | |
| 12 | Growth strategies: product-market expansion | 238 |
| Case study: Remote Applications | 261 | |
| Case Study: Business travel agents into hotels | 262 | |
| 13 | Facilitating the implementation of strategies | 264 |
| Case study: ACI | 281 | |
| Case study: Wan Mart | 283 | |
| 14 | Marketing planning and implementing marketing strategy | 286 |
| Case study: Folix | 300 | |
| Case study: Maturity to decline | 301 | |
| Bibliography | 303 | |
| Further reading | 309 | |
| Index | 313 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Daniel Dunajsky
reviewed Strategic marketing on September 29, 2014
Strategic marketing
My first text book which give me fundamental and broad knowledge about strategic management and policy.
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