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Book Categories |
The Stopwatch
The Problem 3
The Solution 13
The Matrix
Impatient Shopping 23
Recreational Shopping 44
Reluctant Shopping 68
Painstaking Shopping 91
Putting It All to Work
Discovery: Identifying Your Selling Quadrants 113
Web Analytics: Timing Your Stopwatch 154
Distribution: Allocating Your Marketing Resources 170
Activation: Creating, Refining, and Executing Your Stopwatch Strategy 188
Appendixes
Further Reading 207
Discovery Wines Stopwatch Marketing Research 209
Acknowledgments 231
Notes 233
Index 237
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Add Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy, How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottl, Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy to the inventory that you are selling on WonderClubX
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Add Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy, How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottl, Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy to your collection on WonderClub |