Starting an online business all-in-one desk reference for dummies Book

Introduction.

Book I: Online Business Basics.

Chapter 1: Starting from Scratch.

Chapter 2: Turning Internet Dreams into Reality.

Chapter 3: Get with the Plan: Creating Your Business Plan.

Chapter 4: Financing Your Online Start-Up.

Chapter 5: Creating Online Policies.

Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency.

Book II: Legal and Accounting.

Chapter 1: Minding the Law.

Chapter 2: To Inc. or Not to Inc.

Chapter 3: The Trademark-and-Copyright Two-Step.

Chapter 4: Accounting for Taxes (And Then Some).

Book III: Web Site Design.

Chapter 1: What’s in a (Domain) Name?

Chapter 2: Designing Customer-Friendly Sites.

Chapter 3: Building a Site Made for You.

Chapter 4: Finding the Host with the Most.

Chapter 5: Sizzling Content that Optimizes Searches.

Chapter 6: Lights, Camera, Action! Taking Your Site Live.

Book IV: Online and Operating.

Chapter 1: Determining Your Revenue Model.

Chapter 2: Making Money with Affiliate Programs.

Chapter 3: Selling Information for Profit.

Chapter 4: Paying Up with the Right Payment Options.

Chapter 5: Putting the (Shopping) Cart before the Horse.

Chapter 6: Taking Inventory.

Chapter 7: Fulfilling Expectations and Orders.

Book V: Internet Security.

Chapter 1: Understanding Security and Your Risks.

Chapter 2: Developing a Security Plan.

Chapter 3: Attacked! What to Expect from the Net-Thief.

Chapter 4: Securing Your Site and YourBusiness.

Chapter 5: Flying without Wires: Security Concerns in the Wireless World.

Book VI: Boosting Sales.

Chapter 1: Driving Traffic, Driving Sales.

Chapter 2: Special-Edition Public Relations for the Web.

Chapter 3: Web Marketing at Work.

Chapter 4: Converting Browsers to Buyers.

Chapter 5: Analyzing and Monitoring Your Customers.

Chapter 6: Mastering Search Engines, Optimization, and Rankings.

Book VII: Retail to E-Tail.

Chapter 1: Deciding to Move Your Store Online.

Chapter 2: Understanding the Differences between Real and Virtual Customers.

Chapter 3: Window Dressing for the Online Display.

Chapter 4: Making In-Store Customers Loyal Online Shoppers.

Chapter 5: Troubleshooting the Transition to E-Tail.

Book VIII: Storefront Selling.

Chapter 1: Instant E-Commerce with Storefronts.

Chapter 2: Mastering the Amazon.

Chapter 3: Let’s Hear It for Yahoo!

Chapter 4: Making eBay THE Way.

Chapter 5: New Storefronts, New Opportunities.

Book IX: Fundraising Sites.

Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online.

Chapter 2: Adding Online Moneymakers to an Existing Site.

Chapter 3: Getting the Donor Base to Come to You.

Chapter 4: More Online Marketing Strategies for Nonprofit Organizations.

Chapter 5: Legal Considerations for Nonprofit Organizations.

Book X: Niche E-Commerce.

Chapter 1: Discovering Niche Markets.

Chapter 2: Over 50 and BOOMING.

Chapter 3: Women and Children Only.

Chapter 4: Crossing Borders and Selling Internationally.

Chapter 5: Micro-Commerce.

Book XI: E-Commerce Advanced.

Chapter 1: Overhauling the Business.

Chapter 2: Time to Redesign.

Chapter 3: Expanding Products to Increase Stagnant Sales.

Chapter 4: Bringing Former Customers (Back) Home.

Chapter 5: Revisiting Marketing Strategies.

Chapter 6: Hiring Experts to Get Business Rolling Again.

Chapter 7: Transitioning a Small Site into Big Business.

Index.