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Preface: What's the Big Deal?
Ch. 1 What Can You Expect from This Book? 1
Ch. 2 Origins of Shiny Objects 7
Ch. 3 Why Are We Attracted to Shiny Objects? 17
Ch. 4 Shiny Objects in Our Lives 33
Ch. 5 Traditional Persuasion Theory versus Shiny Objects 61
Ch. 6 Shiny Object Quadrants 75
Ch. 7 Five Facets of Shiny Objects 103
Ch. 8 Brands as Shiny Objects 157
Ch. 9 What Gets in the Way of Shiny Objects? 175
Ch. 10 In a Room Full of Shiny Objects, How Do You Get Yours Noticed? 185
Ch. 11 Now What? 191
References 195
Index 201
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ravin HURLOLL
reviewed Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible on October 30, 2008
Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
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Add Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible, Praise For Shiny Objects Marketing Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object. —Michael Purcell, Senior Vice President, Product De, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible to the inventory that you are selling on WonderClubX
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Add Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible, Praise For Shiny Objects Marketing Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object. —Michael Purcell, Senior Vice President, Product De, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible to your collection on WonderClub |
