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Introduction; Part One: The Problem of the Silver Bullet Syndrome; Chapter 1. The Silver Bullet and the Buyer’s Perspective; Chapter 2. The Gap; Part Two: Determining the Strategy (Without a Silver Bullet); Chapter 3. Discovery Maps—Understanding Your Buyers Business; Chapter 4. Influence Maps—Understanding the People Who Vote; Chapter 5. Competitive Maps—Understanding the Competitive Landscape; Chapter 6. Using the Maps to Pick Your Strategy; Part Three: Implementing the Strategy; Chapter 7. The Joint Evaluation Plan; Chapter 8. Positioning Your Message to Support the Strategy; Chapter 9. High Yield Questions to Support Your Strategy; Chapter 10. Your Call Plan; Chapter 11. The Overview—Your Game Plan; Part Four: The Delivery
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Add Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results, CREATE RELATIONSHIPS THAT LEAD TO REPEAT SALES—FOR THE LONG RUN! Selling for the Long Run stands head and shoulders above the run-of-the-mill sales books. If you're in the business of selling complex products or solutions, it's a blueprint for busi, Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results to the inventory that you are selling on WonderClubX
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Add Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results, CREATE RELATIONSHIPS THAT LEAD TO REPEAT SALES—FOR THE LONG RUN! Selling for the Long Run stands head and shoulders above the run-of-the-mill sales books. If you're in the business of selling complex products or solutions, it's a blueprint for busi, Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results to your collection on WonderClub |