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Search For Corporate Strategic Credibility Book

Search For Corporate Strategic Credibility
Search For Corporate Strategic Credibility, , Search For Corporate Strategic Credibility has a rating of 4 stars
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Search For Corporate Strategic Credibility, , Search For Corporate Strategic Credibility
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  • Search For Corporate Strategic Credibility
  • Written by author Richard B. Higgins
  • Published by Greenwood Publishing Group, Incorporated, June 1996
  • A research-based examination, with previously unavailable case studies of corporate strategy communications and its benefits for corporations and their various stakeholders. Booknews Higging (management, Northeastern U.) argues that corpor
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Book Categories

Authors

Exhibits
Foreword
Preface
Introduction
1Corporate Strategy Communications3
2Strategic Credibility15
3Corporate Strategy Communications Can Enhance Shareholder Value: The Case of Air Products and Chemicals, Inc.37
4The Gillette Company: Stockholder Communications - The Ultimate Weapon in a Proxy Fight53
5SmithKline Beecham: The Role of Corporate Communications in a Transatlantic Merger71
6GPA: The Global Flotation That Failed95
7The Strategic Role of Corporate Financial Communications/Investor Relations at BASF109
8Global Strategy Communications: An International Perspective131
9Conclusions: Key Success Factors in the Search for Strategic Credibility147
Selected Bibliography159
Index163
About the Author and Contributors169


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