Retail Management: A Strategic Approach, 12/e Book

Part One: An Overview of Strategic Retail Management
Chapter 1: An Introduction to Retailing Chapter 2: Building and Sustaining Relationships in Retailing Chapter 3: Strategic Planning in Retailing

Part Two: Situation Analysis
Chapter 4: Retail Institutions by Ownership Chapter 5: Retail Institutions by Store-Based Strategy Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Part Three: Targeting Customers and Gathering Information
Chapter 7: Identifying and Understanding Consumers Chapter 8: Information Gathering and Processing in Retailing

Part Four: Choosing a Store Location
Chapter 9: Trading-Area Analysis Chapter 10: Site Selection

Part Five: Managing a Retail Business
Chapter 11: Retail Organization and Human Resource Management Chapter 12: Operations Management: Financial Dimensions Chapter 13: Operations Management: Operational Dimensions

Part Six: Merchandise Management and Pricing
Chapter 14: Developing Merchandise Plans Chapter 15: Implementing Merchandise Chapter 16: Financial Merchandise Management Chapter 17: Pricing in Retailing

Part Seven: Communicating with the Customer
Chapter 18: Establishing and Maintaining a Retail Image Chapter 19: Promotional Strategy

Part Eight: Putting It All Together
Chapter 20: Integrating and Controlling the Retail Strategy