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Re-Orienting Fashion: The Globalization of Asian Dress Book

Re-Orienting Fashion: The Globalization of Asian Dress
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  • Re-Orienting Fashion: The Globalization of Asian Dress
  • Written by author Sandra Niessen
  • Published by Berg Publishers, November 2002
  • When Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form
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Book Categories

Authors

Introduction: The Globalization of Asian Dress
• Re-Orienting Fashion or Re-Orientalizing Asia?
• Three Scenarios from Batak Clothing History: Designing Participation in the Global Fashion Trajectory
• The Ao Dai Goes Global: How International Influences and Female Entrepreneurs Have Shaped Vietnam's "National Costume"
• Korean Alterations: Nationalism, Social Consciousness, and "Traditional" Clothing
• Designing Diasporic Markets: Asian Fashion Entrepreneurs in National Colors: Ethnic Minorities in Vietnamese Public Imagery
• Dress for Sukses: Fashioning Femininity and Nationality in Urban Indonesia *Fashion-Nation: A Japanese Globalization
• Experience and a Hong Kong Dilemma
• Afterword: Re-Orienting Fashion Theory


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