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Book Categories |
| Preface | ||
| 1 | An introduction to Radio, TV, and Cable Programming | 3 |
| 2 | Broadcast Programming: A Historical Perspective | 35 |
| 3 | The Role of Regulation in Programming | 107 |
| 4 | Managing the Program Department | 144 |
| 5 | Broadcasting's All-Important Audience | 176 |
| 6 | Program Planning: Appeals and Structure | 217 |
| 7 | Commercial Television Programming | 249 |
| 8 | Programming the Commercial Radio Station | 282 |
| 9 | Programming the Public Broadcast Station | 325 |
| 10 | Cable Programming | 363 |
| 11 | Program Criticism | 390 |
| 12 | The Future of Broadcast Programming | 423 |
| Index | 445 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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