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Book Categories |
| List of Exhibits | ||
| Preface | ||
| 1 | What Is Public Relations Writing? | 1 |
| 2 | Basics of Public Relations Writing | 15 |
| 3 | The Public Relations Process and Research | 43 |
| 4 | Planning and Execution | 63 |
| 5 | Memos, Letters, Reports and Proposals | 86 |
| 6 | News Releases | 107 |
| 7 | Media, Alerts, Pitch Letters, and Public Relations Photos | 135 |
| 8 | Backgrounders, Features, and Advocacy Writing | 157 |
| 9 | Newsletters | 178 |
| 10 | Brochures, Fliers, and Posters | 197 |
| 11 | Broadcast Media | 212 |
| 12 | Online Writing and Communication | 232 |
| 13 | Events | 249 |
| 14 | Crisis Planning and Communications | 275 |
| 15 | Evaluation | 293 |
| Appendix | 309 | |
| Author Index | 343 | |
| Subject Index | 345 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Public Relations Worktext: Strategic Message Development, Public Relations Worktext provides the fundamental knowledge and the basic preparation needed for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the , Public Relations Worktext: Strategic Message Development to the inventory that you are selling on WonderClubX
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Add Public Relations Worktext: Strategic Message Development, Public Relations Worktext provides the fundamental knowledge and the basic preparation needed for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the , Public Relations Worktext: Strategic Message Development to your collection on WonderClub |