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Product strategy for high-technology companies Book

Product strategy for high-technology companies
Product strategy for high-technology companies, Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technol, Product strategy for high-technology companies has a rating of 3 stars
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Product strategy for high-technology companies, Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technol, Product strategy for high-technology companies
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  • Product strategy for high-technology companies
  • Written by author McGrath
  • Published by Burr Ridge, Ill. : Irwin Professional Pub., c1995., 1994/09/01
  • Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technol
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Ch. 1 Unique Challenges of Product Strategy in High-Technology 1
Ch. 2 Strategic Vision 21
Ch. 3 Product-Platform Strategy 39
Ch. 4 Product-Line Strategy 61
Ch. 5 Product Differentiation Strategy 78
Ch. 6 Price-Based Strategy 106
Ch. 7 Time-Based Product Strategy 136
Ch. 8 Global Product Strategy 154
Ch. 9 Cannibalization Strategy 175
Ch. 10 Expansion Strategy 190
Ch. 11 Innovation Strategy 215
Ch. 12 Strategic Balance 232
Ch. 13 The Process of Product Strategy 247
Ch. 14 Strategic Thinking 259
Index 275


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Product strategy for high-technology companies, Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technol, Product strategy for high-technology companies

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