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Product juggernauts Book

Product juggernauts
Product juggernauts, Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organ, Product juggernauts has a rating of 3.5 stars
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Product juggernauts, Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organ, Product juggernauts
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  • Product juggernauts
  • Written by author Jean-Philippe Deschamps,P. Ranganath Nayak
  • Published by Boston, MA : Harvard Business School Press, c1995., 1995/04/01
  • Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organ
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Book Categories

Authors

Foreword
Preface
Acknowledgments
1 Rethinking 3
2 Product Juggernauts 29
3 Fomenting a Customer Obsession 69
4 Devising a Bold Game Plan 113
5 Implementing a World-Class Process 175
6 Empowering Program Managers 215
7 Forging Committed Teams 255
8 Marshaling the Resources 289
9 Speeding Up Product Creation 327
10 Realigning the Organization 377
11 Mobilizing for Continuous Improvement 415
Appendix A: Training Modules for Enhancing Teamwork 447
Appendix B: Teamwork Reward and Recognition 452
Notes 455
Index 461
About the Authors 473


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