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Angus (humanities and sociology, Simon Fraser U.) argues that the materiality of communication media constitutes social relations, and that social relations should be understood as technology-identity complexes. He then uses that theory to characterize consumer society, as well as the social movements criticizing that society, as a unique epoch of communication. Annotation c. Book News, Inc., Portland, OR
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Mike D. Wiethorn
reviewed Primal Scenes of Communication: Communication, Consumerism, and Social Movements on September 20, 2012
Primal Scenes of Communication: Communication, Consumerism, and Social Movements
This is an excellent introduction to the study of communication. Fiske uses plain language and simple examples to describe semiotics in an interesting and accessible way. He makes it clear that we are all products of our social and cultural environment, that the assumptions we live with about the world don't naturally occur but are the result of a complex process called signification. It is through acceptance of or resistance to dominant ideologies that we constitute ourselves as individuals and make sense of our environment. This book offers essential tools for critical engagement with the media messages that surround us and guides the reader towards a deeper appreciation for the forces at work in producing our sense of reality.
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Add Primal Scenes of Communication: Communication, Consumerism, and Social Movements, Angus (humanities and sociology, Simon Fraser U.) argues that the materiality of communication media constitutes social relations, and that social relations should be understood as technology-identity complexes. He then uses that theory to characterize co, Primal Scenes of Communication: Communication, Consumerism, and Social Movements to your collection on WonderClub |