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Introduction : breast cancer and the culture of giving | ||
1 | A dream cause : breast cancer, corporate philanthropy, and the market for generosity | 1 |
2 | Doing good by running well : the race for the cure and the politics of civic fitness | 29 |
3 | Stamping out breast cancer : the neoliberal state and the volunteer citizen | 61 |
4 | Imperial charity : women's health, cause-related marketing, and global capitalism | 81 |
5 | The culture of survivorship and the tyranny of cheerfulness | 101 |
Conclusion : beyond Pink Ribbons | 117 |
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