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| Introduction | ||
| Ch. 1 | Broadsides to Broadcasts | 3 |
| Ch. 2 | 1952: The Election of a Popular Hero | 39 |
| Ch. 3 | 1956: The Reelection of a Popular Hero | 90 |
| Ch. 4 | 1960: Competence, Catholicity, and the Candidates | 122 |
| Ch. 5 | 1964: Goldwater vs. Goldwater | 169 |
| Ch. 6 | 1968: The Competing Pasts of Nixon and Humphrey | 221 |
| Ch. 7 | 1972: The President vs. The Prophet | 276 |
| Ch. 8 | 1976: Integrity, Incumbency, and the Impact of Watergate | 329 |
| Ch. 9 | 1980: "I'm Qualified to Be President and You're Not" | 378 |
| Ch. 10 | 1984: Presidential Prerogatives; Presidential Preemptions | 446 |
| Ch. 11 | 1988: The Pit and the Paradise | 459 |
| Ch. 12 | 1992: Taxes and Trust | 485 |
| Conclusion | 517 | |
| Notes | 525 | |
| Bibliography | 545 | |
| Index | 569 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Emmanuelle Oppeneau
reviewed Packaging the presidency on January 04, 2019 Packaging the presidency
Very president-centric, but great in that area. Crammed with facts and finely recreated presidential election landscapes. All kinds of stuff that was important at the time and determined outcomes, but has since been mostly forgotten. Very informative and leaves you smarter about how things really went down. Theme is that economic status is only a secondary factor in American elections. Mostly events and culture are the shaping factors.
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Add Packaging the presidency, If political advertising did not exist, we would have to invent it, writes Katherine Hall Jamieson in her widely-praised study of the subject Packaging the Presidency. Looking at the media campaigns of American presidents from the early days of t, Packaging the presidency to the inventory that you are selling on WonderClubX
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Add Packaging the presidency, If political advertising did not exist, we would have to invent it, writes Katherine Hall Jamieson in her widely-praised study of the subject Packaging the Presidency. Looking at the media campaigns of American presidents from the early days of t, Packaging the presidency to your collection on WonderClub |
