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Book Categories |
| Pt. 1 | Introduction | |
| Introduction to Price Bundling | 3 | |
| Bundling - A Powerful Method to Better Exploit Profit Potential | 7 | |
| Pt. 2 | Optimization Approaches | |
| Optimal Price Bundling - Theory and Methods | 31 | |
| Stochastic Option Bundling and Bundle Pricing | 61 | |
| Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty | 87 | |
| Market-Oriented Complexity Management Using the Micromarket Management Concept | 119 | |
| Management Accounting and Product Variety | 133 | |
| A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles | 157 | |
| Pt. 3 | Behavioral Aspects | |
| Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles | 177 | |
| Buyers' Evaluations of Mixed Bundling Strategies in Price-Promoted Markets | 195 | |
| How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment | 209 | |
| Evaluating Multidimensional Prices in the Bundling Context | 237 | |
| Product and Service Bundling Decisions and their Effects on Purchase Intention | 253 | |
| Utility Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method | 269 | |
| Authors | 297 |
| Price | Condition | Delivery | Seller | Action |
| $179.00 | Digital |
| WonderClub |
Adam Doing
reviewed Optimal Bundling on March 01, 2015 Optimal Bundling
This book has some interesting points, but the author belabors the language so much that it was very hard to get through. It does make me think twice about all the electronics I own though.
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