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Acknowledgments | ||
Foreword | ||
Preface | ||
Pt. I | Introduction to Entrepreneurship | |
Ch. 1 | The Entrepreneurial Decision | 5 |
Pt. II | Planning: The Key to Success | |
Ch. 2 | Your "Big Idea" | 31 |
Ch. 3 | The Big Bad Business Plan | 53 |
Pt. III | Launching Your Business | |
Ch. 4 | The Basics of Opening a New Company | 69 |
Ch. 5 | The Partnership Decision | 81 |
Ch. 6 | Building a Team | 87 |
Ch. 7 | Staffing | 97 |
Ch. 8 | Raising Money | 109 |
Ch. 9 | Building Business Relationships | 117 |
Pt. IV | Creating A Professional Image | |
Ch. 10 | The Entrepreneurial Image | 139 |
Ch. 11 | Publicity and Advertising | 157 |
Ch. 12 | Your Office | 169 |
Pt. V | Insider Information (Tales From the Trenches) | |
Ch. 13 | Coping With Life as an Entrepreneur | 187 |
Conclusion | 203 | |
Resource Guide | 207 | |
About the Author | 229 |
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