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Nike Culture : The Sign of the Swoosh Book

Nike Culture : The Sign of the Swoosh
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Nike Culture : The Sign of the Swoosh, This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and st, Nike Culture : The Sign of the Swoosh
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Digital Copy
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  • Nike Culture : The Sign of the Swoosh
  • Written by author Robert Goldman, Stephen Papson
  • Published by Sage Publications Ltd, 1998/12/22
  • This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and st
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Authors

Suddenly the Swoosh Is Everywhere Just Metacommunicate It
Nike and the Construction of a Celebrity Democracy Reflexivity and Irreverence Alienation, Hope and Transcendence Determinism or Determination?
Transcending Difference? Representing Women in Nike's World There Are Many Paths to Heaven
"Just Do It," but Not on "My Planet"


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Nike Culture : The Sign of the Swoosh, This book is one of the first to take an in-depth look at how an advertising image works. It situates the <i>Nike swoosh</i> logo in terms of political economy, sociology, culture and semiotics.
Nike Culture describes and deconstructs the themes and st, Nike Culture : The Sign of the Swoosh

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Nike Culture : The Sign of the Swoosh, This book is one of the first to take an in-depth look at how an advertising image works. It situates the <i>Nike swoosh</i> logo in terms of political economy, sociology, culture and semiotics.
Nike Culture describes and deconstructs the themes and st, Nike Culture : The Sign of the Swoosh

Nike Culture : The Sign of the Swoosh

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Nike Culture : The Sign of the Swoosh, This book is one of the first to take an in-depth look at how an advertising image works. It situates the <i>Nike swoosh</i> logo in terms of political economy, sociology, culture and semiotics.
Nike Culture describes and deconstructs the themes and st, Nike Culture : The Sign of the Swoosh

Nike Culture : The Sign of the Swoosh

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