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Book Categories |
| Preface | ||
| Pt. I | Digital Convergence | |
| Ch. I | The Digital Metamarket | 1 |
| Ch. II | New Digital Media and Devices: Measuring the Potential for IT Convergence at Macro Level | 31 |
| Pt. II | Multimedia and Interactive Digital Television | |
| Ch. III | Digital Television | 53 |
| Ch. IV | The Economic Implications of Digital Technologies | 75 |
| Ch. V | Interactive Digital Television | 96 |
| Pt. III | Managing the Opportunities Created by Digital Convergence | |
| Ch. VI | Branding Strategies for Digital Television Channels | 135 |
| Ch. VII | The Critical Role of Content Media Management | 156 |
| Ch. VIII | Digital Rights Management | 180 |
| Ch. IX | Conclusions | 196 |
| App.: Acronyms and Abbreviations | 201 | |
| App.: Glossary | 203 | |
| References | 218 | |
| About the Author | 233 | |
| Index | 234 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add Multimedia and Interactive Digital TV : Managing the Opportunities Created by Digital Convergence, Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major is, Multimedia and Interactive Digital TV : Managing the Opportunities Created by Digital Convergence to the inventory that you are selling on WonderClubX
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Add Multimedia and Interactive Digital TV : Managing the Opportunities Created by Digital Convergence, Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major is, Multimedia and Interactive Digital TV : Managing the Opportunities Created by Digital Convergence to your collection on WonderClub |