Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book) Book

Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book), Through this collection of ten articles from Harvard Business Review, the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one, Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book)

2.5 out of 5 stars based on 2 reviews

Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book)
Written by author James H. Gilmore
Published by Harvard Business Press, March 2000
Through this collection of ten articles from "Harvard Business Review, " the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one
A collection of 10 Harvard Business Review articles chronicling the evolution of business competition from mass markets to the creation of customer-unique value through mass customization. Articles examine changes in strategy and operations approac

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Book Categories

Authors

Introduction: Customization That Counts
1 The Emerging Theory of Manufacturing 3
2 Marketing in an Age of Diversity 17
3 Managing in an Age of Modularity 35
4 Do You Want to Keep Your Customers Forever? 53
5 Is Your Company Ready for One-to-One Marketing? 75
6 Breaking Compromise, Breakaway Growth 99
7 The Four Faces of Mass Customization 115
8 Versioning: The Smart Way to Sell Information 133
9 Making Mass Customization Work 149
10 Managing by Wire 167
Executive Summaries 185
About the Contributors 193
Index 199

Title: Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book)

Manufacturer:

University Press

Item Number: 9781578512386

Publication Date: March 2000

Number: 1

Product Description: Full Name: Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book); Short Name:Markets of One

Universal Product Code (UPC): 9781578512386

WonderClub Stock Keeping Unit (WSKU): 9781578512386

Rating: 2.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/23/86/9781578512386.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.420 cm (2.53 inches)

Heigh : 9.440 cm (3.72 inches)

Depth: 0.890 cm (0.35 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between Apr 24 - May 24 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9294 total ratings)

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Michael Fuchs

reviewed Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book) on November 29, 2015

Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book)

Desicartea e o galerie internationala a celor mai admirative branduri, cu identificarea factorilor care le-au u determinat succesul se ofera o informatie vaga a companiilor cunoscute.
Deja dac[ te itnereseaza istoria detailata a unei companii cunoscuta la nivel mondial - recomand sacauti o carte dedicata doar brandului care te intereseaza.

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Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book), Through this collection of ten articles from Harvard Business Review, the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one, Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book)

Add Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book), Through this collection of ten articles from Harvard Business Review, the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one, Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book) to the inventory that you are selling on WonderClub

Add Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book), Through this collection of ten articles from Harvard Business Review, the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one, Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book) to your collection on WonderClub

Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book) Book

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	Introduction: Customization That Counts
1	The Emerging Theory of Manufacturing	3
2	Marketing in an Age of Diversity	17
3	Managing in an Age of Modularity	35
4	Do You Want to Keep Your Customers Forever?	53
5	Is Your Company Ready for One-to-One Marketing?	75
6	Breaking Compromise, Breakaway Growth	99
7	The Four Faces of Mass Customization	115
8	Versioning: The Smart Way to Sell Information	133
9	Making Mass Customization Work	149
10	Managing by Wire	167
	Executive Summaries	185
	About the Contributors	193
	Index	199