Sold Out
Book Categories |
Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the Middle East. Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include: what is marketing? marketing as part of the firm's corporate strategy the marketing mix STP - segmentation, targeting and positioning market research culture. A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish ListX
This item is in your CollectionMarketing
X
This Item is in Your InventoryMarketing
X
You must be logged in to review the productsX
X
X
Add Marketing, , Marketing to the inventory that you are selling on WonderClubX
X
Add Marketing, , Marketing to your collection on WonderClub |