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Providing an overview of critical issues in marketing management, this book helps advance the skills of students so they can develop and maintain successful marketing strategies. Analysis of the marketing process gives students the foundation needed for success in marketing management, while 45 cases go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
James Smith
reviewed Marketing management on April 08, 2016
Marketing management
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
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