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This is a short,flexible paperback developed in response to changing customer and curriculum needs. Many instructor's are looking for a concise text for this course,one that offers a solid core for the course but allows time to add other topics,materials,cases,readings,simulations. The low cost and the brief format of Boyd allows professors to add such materials with little resistance from the students
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Edwin Wiese
reviewed Marketing management on July 25, 2012
Marketing management
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
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