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Marketing management Book

Marketing management
Marketing management, , Marketing management has a rating of 4.5 stars
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Marketing management, , Marketing management
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  • Marketing management
  • Written by author Philip Kotler
  • Published by Englewood Cliffs, N.J. : Prentice-Hall, c1980., 1980/02/01
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.


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