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Marketing in fisheries and aquaculture Book

Marketing in fisheries and aquaculture
Marketing in fisheries and aquaculture, This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits., Marketing in fisheries and aquaculture has a rating of 3.5 stars
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Marketing in fisheries and aquaculture, This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits., Marketing in fisheries and aquaculture
3.5 out of 5 stars based on 2 reviews
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Digital Copy
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  • Marketing in fisheries and aquaculture
  • Written by author Ian Chaston
  • Published by Farnham, Surrey, England : Fishing News Books, c1983., 1989/09/01
  • This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits.
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Preface.

1. The Marketing Concept.

2. The Marketing System and the Environment.

3. Markets and Buyer Behaviour.

4. Market Segmentation and Strategy.

5. Product Policy.

6. New Product Develpoment.

7. Price Determination.

8. Distribution.

9. Promotion.

10. Personal Selling.

11. Planning.

12. Control Systems


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Marketing in fisheries and aquaculture, This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits., Marketing in fisheries and aquaculture

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Marketing in fisheries and aquaculture, This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits., Marketing in fisheries and aquaculture

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Marketing in fisheries and aquaculture, This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits., Marketing in fisheries and aquaculture

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