Marketing Strategy and Competitive Positioning Book

Marketing Strategy and Competitive Positioning, Hooley et al, Marketing Strategy and Competitive Positioning 5e Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioni, Marketing Strategy and Competitive Positioning

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Marketing Strategy and Competitive Positioning
Written by author Graham Hooley
Published by Prentice Hall, 1/21/2013
Hooley et al, Marketing Strategy and Competitive Positioning 5e Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioni

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PART I MARKETING STRATEGY

CHAPTER 1 Market-led strategic management Case Study: Psion

CHAPTER 2 Strategic marketing planning Case Study: iPhone

PART II COMPTETIVE MARKET ANALYSIS

CHAPTER 3 The Changing Market Environment Case Study: Virgin Megastore

CHAPTER 4 Customer analysis Case Study: Procter & Gamble

CHAPTER 5 Competitor analysis Case Study: Emap

CHAPTER 6 Understanding the Organisational Resource Base Case Study: Miele

CHAPTER 7 Forecasting future demand and market requirements Case Study: Boeing

PART III IDENTIFYING CURRENT AND FUTURE COMPETITIVE POSITIONS

CHAPTER 8 Segmentation and positioning principles Case Study: Internet Exchange

CHAPTER 9 Segmentation and positioning research Case Study: Asianet, Zee TV, Namaste and more

CHAPTER 10 Selecting market targets Case Study: B&O

PART IV COMPETITIVE POSITIONING STRATEGIES

CHAPTER 11 Creating Sustainable Competitive Advantage Case Study: Nokia

CHAPTER 12 Competing through the New Marketing Mix Case Study: Tyrrell's

CHAPTER 13 Competing through innovation Case Study: Gillette

CHAPTER 14 Competing through superior service and customer relationships Case Study: Pret a Manger

PART V: IMPLEMENTING THE STRATEGY

CHAPTER 15 Strategic customer management Case Study: Xerox

CHAPTER 16 Strategic alliances and networks Case Study: Yahoo and eBay

CHAPTER 17 Strategy implementation and internal marketing Case Study: British Airways

CHAPTER 18 Corporate Social Responsibility Case Study: Ballantyne, Smythson and others

CHAPTER 19 Twenty-first Century Marketing Case Study: Trend spotting at the Henley Centre and elsewhere

Title: Marketing Strategy and Competitive Positioning

Manufacturer:

Prentice Hall

Item Number: 9780273740933

Number: 5

Product Description: Marketing Strategy and Competitive Positioning

Universal Product Code (UPC): 9780273740933

WonderClub Stock Keeping Unit (WSKU): 9780273740933

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/09/33/9780273740933.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 7.500 cm (2.95 inches)

Heigh : 10.400 cm (4.09 inches)

Depth: 0.900 cm (0.35 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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$206.69	Digital	Arrives between Apr 18 - May 18 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9294 total ratings)

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Marketing Strategy and Competitive Positioning, <i>Hooley et al, Marketing Strategy and Competitive Positioning 5e</i>
<i>Marketing Strategy and Competitive Positioning</i> 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioni, Marketing Strategy and Competitive Positioning

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