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1. Why HRD Professionals Must Be Marketing Oriented
2. Placing the Organization's Needs First: Meeting Expectations for HRD
3. Generating Interest and Participation in Training
4. Initiating a Strategic Marketing Plan for HRD: The First Steps
5. Market Research and Segmentation: Offering the Right Program at the Right Time
6. Setting Program Prioroties and Allocating Limited Sources
7. Weighing the Costs and Benefits of Proposed Programs
8. Raising the Visibility of HRD Within the Organization
9. Communicating the Values and Benefits of HRD Persuasively
10. Putting Plans into Action: Sixteen Steps for Marketing HRD Successfully
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Add Marketing Hrd Organizations, Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effecti, Marketing Hrd Organizations to the inventory that you are selling on WonderClubX
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Add Marketing Hrd Organizations, Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effecti, Marketing Hrd Organizations to your collection on WonderClub |