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Marketing Hrd Organizations Book

Marketing Hrd Organizations
Marketing Hrd Organizations, Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effecti, Marketing Hrd Organizations has a rating of 4 stars
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Marketing Hrd Organizations, Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effecti, Marketing Hrd Organizations
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  • Marketing Hrd Organizations
  • Written by author Gilley
  • Published by Wiley, John & Sons, Incorporated, January 1992
  • Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effecti
  • Boost the image of your HRD department and carve a solid niche in the organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that yo
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Book Categories

Authors

1. Why HRD Professionals Must Be Marketing Oriented

2. Placing the Organization's Needs First: Meeting Expectations for HRD

3. Generating Interest and Participation in Training

4. Initiating a Strategic Marketing Plan for HRD: The First Steps

5. Market Research and Segmentation: Offering the Right Program at the Right Time

6. Setting Program Prioroties and Allocating Limited Sources

7. Weighing the Costs and Benefits of Proposed Programs

8. Raising the Visibility of HRD Within the Organization

9. Communicating the Values and Benefits of HRD Persuasively

10. Putting Plans into Action: Sixteen Steps for Marketing HRD Successfully


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Marketing Hrd Organizations, Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effecti, Marketing Hrd Organizations

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Marketing Hrd Organizations, Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effecti, Marketing Hrd Organizations

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Marketing Hrd Organizations, Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effecti, Marketing Hrd Organizations

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