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| Acknowledgments | ||
| List of Figures and Tables | ||
| 1 | Exploring Modernity: An Introduction | 3 |
| 2 | Setting the Scene | 27 |
| 3 | Structural Conditions | 39 |
| 4 | The Marketing Department | 59 |
| 5 | Conceptualizing the Market | 87 |
| 6 | Materializing Good Ideas: The Poultry Project | 121 |
| 7 | Reaching the Average Norwegian: The Pizza Superiora Film Project | 168 |
| 8 | Offering Convenience and Culinary Appeal: The Bon Appetit Project | 199 |
| 9 | Articulating Difference Within a Global Format | 235 |
| 10 | Modernity in the Marketing Department | 259 |
| Bibliography | 291 | |
| Index | 301 |
| Price | Condition | Delivery | Seller | Action |
| $105.00 | Digital |
| WonderClub |
Dave Fawns
reviewed Marketing and Modernity on June 13, 2011
Marketing and Modernity
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