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Book Categories |
Preface | ||
Acknowledgments | ||
1 | A Different Way to Compete | 1 |
2 | How Market Ownership Works | 6 |
3 | Building a Focused Business | 34 |
4 | Envisioning the Right Customer | 62 |
5 | Maximizing Customer Value | 90 |
6 | Improving Customer Retention | 117 |
7 | Acquiring Customers | 142 |
8 | Improving Operations | 174 |
9 | Managing the Organization | 206 |
10 | Sustaining Market Ownership | 240 |
Index | 249 |
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Add Market ownership, This practical book shares key theories and best practices for transforming your company into one of the best-run in its market segment. Using in-depth case studies of market greats like GE, Xerox, and McDonald's, as well as the author's blueprint for suc, Market ownership to the inventory that you are selling on WonderClubX
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Add Market ownership, This practical book shares key theories and best practices for transforming your company into one of the best-run in its market segment. Using in-depth case studies of market greats like GE, Xerox, and McDonald's, as well as the author's blueprint for suc, Market ownership to your collection on WonderClub |