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Market ownership Book

Market ownership
Market ownership, This practical book shares key theories and best practices for transforming your company into one of the best-run in its market segment. Using in-depth case studies of market greats like GE, Xerox, and McDonald's, as well as the author's blueprint for suc, Market ownership has a rating of 3 stars
   2 Ratings
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Market ownership, This practical book shares key theories and best practices for transforming your company into one of the best-run in its market segment. Using in-depth case studies of market greats like GE, Xerox, and McDonald's, as well as the author's blueprint for suc, Market ownership
3 out of 5 stars based on 2 reviews
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  • Market ownership
  • Written by author William A. Sherden
  • Published by New York : American Management Association, c1994., 1994/01/07
  • This practical book shares key theories and best practices for transforming your company into one of the best-run in its market segment. Using in-depth case studies of market greats like GE, Xerox, and McDonald's, as well as the author's blueprint for suc
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Book Categories

Authors

Preface
Acknowledgments
1 A Different Way to Compete 1
2 How Market Ownership Works 6
3 Building a Focused Business 34
4 Envisioning the Right Customer 62
5 Maximizing Customer Value 90
6 Improving Customer Retention 117
7 Acquiring Customers 142
8 Improving Operations 174
9 Managing the Organization 206
10 Sustaining Market Ownership 240
Index 249


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Market ownership, This practical book shares key theories and best practices for transforming your company into one of the best-run in its market segment. Using in-depth case studies of market greats like GE, Xerox, and McDonald's, as well as the author's blueprint for suc, Market ownership

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Market ownership, This practical book shares key theories and best practices for transforming your company into one of the best-run in its market segment. Using in-depth case studies of market greats like GE, Xerox, and McDonald's, as well as the author's blueprint for suc, Market ownership

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Market ownership, This practical book shares key theories and best practices for transforming your company into one of the best-run in its market segment. Using in-depth case studies of market greats like GE, Xerox, and McDonald's, as well as the author's blueprint for suc, Market ownership

Market ownership

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