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With the use of case studies this book helps the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed. A variety of case studies are used to illustrate strategies in practice.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ian Huddleston
reviewed Market-led strategic change on October 22, 2017
Market-led strategic change
Хорошо и подробно опиÑана маркетинг и ÑтратегиÑ. Как поÑтроить маркетинговый план. Много примеров, как вÑе измерить и принÑÑ‚ÑŒ решение. ÐžÑ‚Ð»Ð¸Ñ‡Ð½Ð°Ñ ÐºÐ½Ð¸Ð³Ð°, Ñ Ñ€ÐµÐºÐ¾Ð¼ÐµÐ½Ð´ÑƒÑŽ вÑем отвеÑтвенноÑти за продажи и продвижение прочитать.
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