Managing globally Book

	Acknowledgments
	Introduction
Ch. 1	Strategy in the Global Economy	3
Ch. 2	From Theory to Practice	15
Ch. 3	The Process: Step-By-Step	27
Ch. 4	Institutionalize Global Strategy	39
Ch. 5	How We Got Started	50
Ch. 6	How We Got Here	54
Ch. 7	Baseline: What's Going on Today?	56
Ch. 8	Ad Hoc Visions	67
Ch. 9	Intelligence	76
Ch. 10	Initial Screening: Country Potential	84
Ch. 11	Second Screening: Customer Mapping	95
Ch. 12	Third Screening: Product Mapping	101
Ch. 13	Fourth Screening: Supplier Mapping	107
Ch. 14	Fifth Screening: Competitor Mapping	111
Ch. 15	Sixth Screening: Trade Bloc Mapping	114
Ch. 16	Seventh Screening: Trade Creative Incentives	125
Ch. 17	Eighth Screening: Trade Barrier Mapping	137
Ch. 18	Ninth Screening: Harmony Implications	151
Ch. 19	Future Swots and Objectives	165
Ch. 20	Matching Company Strategies to Country Strategies	173
Ch. 21	Matching Tactics to Strategy	176
Ch. 22	Preparing the Strategic Plan	183
Ch. 23	Strategy Approval	186
Ch. 24	Implementing Strategy	191
Ch. 25	Executing Tactics	203
Ch. 26	Results Measurement	219
Ch. 27	Keys to Success	222
	Appendix A: Generic Corporate-Level Strategic Alternatives	225
	Appendix B: Number Crunching	227
	Appendix C: Time-Future Analysis	231
	Appendix D: Forecasting Techniques	233
	Appendix E: Political Risk Forecast Chart	235
	Appendix F: Elements of an Agent / Distributor Agreement	237
	Appendix G: International Licensing Agreement	239
	Appendix H: Organizations Involved In International Trade	245
	Appendix I: Glossary of Antidumping Terms and Phrases	249
	Glossary of International Trade Terms	255
	Bibliography	269
	Index	275