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I. Introduction, II. The active subject in marketing texts, III. Managerial marketing and organizational power, IV. Managerial marketing and pastoral power, V. Managerial marketing and disciplinary power, VI. From passive to active subjects?, VII. Conclusions and contributions, VII. Conclusions and contributions, Appendix – Method
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| $165.84 | Digital |
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Add Managing Service Firms: The Power of Managerial Marketing, Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice., Managing Service Firms: The Power of Managerial Marketing to the inventory that you are selling on WonderClubX
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Add Managing Service Firms: The Power of Managerial Marketing, Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice., Managing Service Firms: The Power of Managerial Marketing to your collection on WonderClub |