Managing Advertising & Marketing Legal Issues: Leading Lawyers on Preventing Claims, Handling Disputes, & Understanding Recent Trends & Developments (Inside the Minds) Book

Chapters Include:

1. Michael D. Hobbs Jr., Partner, Troutman Sanders LLP—"Fostering a Business Partnership with the Client in Advertising Law"
2. Wendy Boldt Cohen, Partner, Husch Blackwell Sanders LLP—"A Multifaceted Approach to Advertising Law"
3. Gary Kibel, Partner, Davis & Gilbert LLP—"Client Strategies for New Media Advertising"
4. Kimberly S. Amrine, Member, Frost Brown Todd LLC—"Assisting Clients with Advertising Claims"
5. Elaine M. Rogers, Principal, Fish & Richardson PC—"Recent Trends and Hot Topics in Advertising Law"
6. Richard M. Knoth, Partner, Baker & Hostetler LLP—"Cooperation and Compliance in Dealing with Government Agencies"
7. Norman C. Simon, Partner, Kramer Levin Naftalis & Frankel LLP—"A Practical Guide to Implied False Advertising Claims"
8. Joseph I. Rosenbaum, Partner, Reed Smith LLP—"The Tension Between Advertising and Privacy: Whose Information Is It (Déjà Vu)?"
9. Darren S. Cahr, Partner, Drinker Biddle & Reath LLP—"The Changing Face of Advertising Law"
10. Mark Sableman, Partner, Thompson Coburn LLP—"Resolving Advertising Challenges Early and Efficiently"
11. Susan Barty, Partner, CMS Cameron McKenna LLP—"Advertising & Marketing Law Strategies in the U.K."

Appendices Include:

Appendix A: Consent Judgment
Appendix B: Comparative Price Advertising