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Multivariate statistical analysis techniques are now an integral part of most large-scale strategic market studies. Showing marketing practitioners what these techniques can do and how to apply them, this book covers complex analytical methods. Each chapter helps you understand the fundamentals of any one statistical technique.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
David Brims
reviewed Managerial applications of multivariate analysis in marketing on July 12, 2008
Managerial applications of multivariate analysis in marketing
Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix
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