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Low-cost marketing research Book

Low-cost marketing research
Low-cost marketing research, , Low-cost marketing research has a rating of 4 stars
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  • Low-cost marketing research
  • Written by author Isobel Doole, Keith Gorton
  • Published by Chichester [England] ; Wiley, c1989., March 1989
Buy Digital  USD$115.95

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How to get the most for your marketing dollar. This handbook provides clear guidelines for cost-effective, on-target marketing research for small businesses. Includes a wealth of free or inexpensive sources and methods for collecting information, nationally and internationally, and shows how to turn that information into a bigger market share for your business. This updated Second Edition includes a new section on using microcomputers in market research and reviews international variations, with an emphasis on the U.S. Includes a variety of instructive marketing research case studies.


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