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Provides students with an introduction to internet marketing and the informative foundation needed to maneuver through the world of interactive marketing. This book mixes a collection of readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principle of marketing approach.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Barbara Liebl
reviewed Internet marketing on January 28, 2015
Internet marketing
Even though I actually read the 4th edition of this book for school, it was already showing its age (read: outdated). And the authors are UK based, so many of the examples were skewed as such. I also mistakenly ordered 2 of these books - one new from my school's bookstore and a good, used book from Amazon - and they both had a strange smell that was actually kind of distracting when trying to read.
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