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The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Fredericka Cobey
reviewed International marketing on January 17, 2019
International marketing
A good book about international marketing, which was easy to read and dealed with the hottest issues in marketing.
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