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International business strategy Book

International business strategy
International business strategy, This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments.
Advanced undergraduates, an, International business strategy has a rating of 3.5 stars
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International business strategy, This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments. Advanced undergraduates, an, International business strategy
3.5 out of 5 stars based on 2 reviews
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  • International business strategy
  • Written by author Werner Ketelhoehn
  • Published by Oxford ; Butterworth Heinemann, 1993., 1993/02/28
  • This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments. Advanced undergraduates, an
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Preface
Introduction 1
Pt. 1 Competitive and Cooperative Business Strategy
1 The enterprise system 7
2 Generic strategies 22
Appendix A: Doing a strategic analysis 38
Pt. 2 International Business Strategy
3 What do we mean by cooperative advantage? 47
4 Effective organization 59
5 The missing link in the solutions business: managing flows through business systems 69
6 Global corporate strategies 89
Pt. 3 Adjusting to Environmental Pressures
7 Global corporate policies 109
8 A framework for environmental analysis 117
9 The macroeconomic environment 123
10 The political environment 130
Appendix B: Understanding an economy 138
Pt. 4 Doing Business in Turbulent Environments
11 Crisis management 147
12 Turnaround management is not Rambo management 155
13 Managing in turbulent environments 162
14 Inflation's impact on financial policies 172
15 Devaluation's impact on the strategic posture 185
Conclusive remarks 195
Bibliography 202
Index 207


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International business strategy, This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments.
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International business strategy, This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments.
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International business strategy

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International business strategy, This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments.
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