Integrated Approach To Communication Theory and Research Book

Part I: Studying "Theory" — Doing "Research 1

1 Integrating Theory and Research: Starting With Questions

Don W. Stacks & Michael B. Salwen

2 Thinking About Theory

Steven H. Chaffee

3 Thinking Quantitatively

Michael J. Beatty

4 Thinking Qualitatively: Hermeneutics in Science

James A. Anderson

Part II: Mass Communication Approaches and Concerns

5 Mass Communication Theory and Research: Concepts and Models

Bradley S. Greenberg & Michael B. Salwen

6 Media Gatekeeping

Pamela J. Shoemaker & Tim P. Vos

7 The Agenda-Setting Role of the News Media

Sebastián Valenzuela & Maxwell McCombs

8 Cultivation Analysis: Research and Practice

Nancy Signorielli & Michael Morgan

9 Theories and Methods in Knowledge Gap Research

Cecilie Gaziano & Emanuel Gaziano

10 Uses and Gratifications

Zizi Papacharissi

11 Spiral of Silence: Communication and Public Opinion as Social Control

Charles T. Salmon & Carroll J. Glynn

12 International Communication

Robert L. Stevenson

13 Violence and Sex in the Media

Jennings Bryant & R. Glenn Cummins

14 Social Science Theories of Traditional and Internet Advertising

Shelly Rogers & Esther Thorson

Part III: Human Communication Approaches and Concerns

15 Human Communication Theory and Research: Traditions and Models

Virginia P. Richmond & James C. McCroskey

16 The Rhetorical Perspective: Doing, Being, Seeing, and Beyond

J. David Cisneros, Kristen L. McCauliff, & Vanessa B. Beasely

17 Persuasion

Michael D. Miller & Timothy R. Levene

18 Interpersonal Communication

Charles R. Berger

19 Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture

Mark Hickson, III, Jean Bodon, & Theresa Bodon

20 Intercultural Communication

Thomas M. Steinfatt & Diane M. Millette

21 Intrapersonal Communication and Imagined Interaction

James M. Honeycutt, Khaled A. Nasser, Christopher M. Mapp, & Joyceia M. Banner

22 Nonverbal Communication

Amy S. Ebesu Hubbard & Judee K. Burgoon

23 Small Group Communication

Joseph A. Bonito, Gwen M. Wittenbaum, & Randy Y. Hirokawa

24 Watch Your Neighbor Watching You: Applying Concertive Control in Changing Organizational Climates

Philip K. Tompkins, Yvonne J. Montoya, & Carey B. Candrian

Part IV: Integrated Approaches to Communication

25 Internet Communication

Marcus Messner & Bruce Garrison

26 Organizational Legitimacy: Lessons Learned from Financial Scandals

Marcia Watson DiStaso & Terri A. Scandura

27 Diffusion of Innovations

Everett M. Rogers, Arvind Singhal, & Margaret M. Quinlan

28 Credibility

Charles C. Self

29 Political Communication

Lynda Lee Kaid

30 Public Relations and Integrated Communications

Doug Newsom

31 Health Communication

Charles Atkin & Kami Silk

32 Feminist Theory and Research

Katharine Sarikakis, Ramona R. Rush, Autumn Grubb, & Christina Lane

33 Communication Ethics

Donald K. Wright

Part V: Future of Theory and Research

34 Communication Theory and Research: The Quest for Increased Credibility in the Social Sciences

Tony Atwater

35 The Future of Communication Theory and Research

Harmut B. Mokros & Gustav W. Friedrich

About the Authors