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Greg Atkins
reviewed Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed. on April 05, 2019 Integrated Advertising, Promotion, and Marketing Communications 4th Ed. Global Ed.
Very insightful read for anyone interested to know about how brands are built and nurtured. A great guide to understand the fundamentals that help in the brand building process. The book has plenty of examples and pictures of adverts to elaborately explain everything. The chapters are also very well segmented for a beginner's guide.
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