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You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product.<, Ice to the Eskimos: How to Market a Product Nobody Wants
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| Acknowledgments | ||
| 1 | Jump-Starting out of Hell | 1 |
| 2 | Ulysses, You, and Me | 9 |
| 3 | The Quick Fix Silver Bullet | 25 |
| 4 | Ah So Desu (It is so, it is so.) | 44 |
| 5 | New Customers from Heaven | 55 |
| 6 | Paying Bonuses for Mistakes | 71 |
| 7 | Innovate, Innovate, Innovate, and When You're Tired, Innovate Some More | 82 |
| 8 | Creating Your Own Terrorist Group for Innovation | 97 |
| 9 | The Jump-Start Golden Rule | 109 |
| 10 | You Can't Jump-Start from an Ivory Tower | 121 |
| 11 | Marketing to a Segment of One | 138 |
| 12 | Cheap Is Good, but Free Is Better | 153 |
| 13 | I'll Be Your Friend for Another Year | 164 |
| 14 | The Secret Weapon | 182 |
| 15 | An Offer They Can't Refuse | 199 |
| 16 | 1,000 Widow Ladies | 214 |
| 17 | Choose Which Customer to Dump | 226 |
| 18 | When Will You Stop? | 240 |
| 19 | Is it Fun? | 252 |
| 20 | Afterword | 263 |
| Index | 269 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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