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Book Categories |
List of Tables | ||
List of Figures | ||
Preface | ||
Pt. 1 | Multinational Corporations in China: Situation, Environment, and Evolution | |
Ch. 1 | Multinational Corporations in China: An Overview | 3 |
Ch. 2 | The Economic Environment at the Turn of the New Century | 26 |
Ch. 3 | Entering China: An Evolutionary Path | 49 |
Pt. 2 | Entering China: Entry Mode Choices, Decisions, and Strategies | |
Ch. 4 | How to Enter China: Entry Mode Choices | 67 |
Ch. 5 | Entry Mode Selection: Factors and Decisions | 103 |
Ch. 6 | Equity Ownership: Factors and Decisions | 135 |
Pt. 3 | Entering and Operating in China: Case Studies | |
Case 1 | Nokia | 175 |
Case 2 | Hewlett Packard | 187 |
Case 3 | IBM | 200 |
Case 4 | Motorola | 211 |
Case 5 | Nike | 226 |
Case 6 | General Motors | 236 |
Case 7 | Procter & Gamble | 245 |
Case 8 | Johnson & Johnson | 256 |
Case 9 | General Electric | 273 |
Case 10 | McDonald's | 283 |
Case 11 | Ford | 295 |
References and Further Reading | 307 | |
Index | 315 |
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Add How to Enter China: Choices and Lessons, Whether or not foreign companies can succeed in China is largely determined by how they enter the market. This book offers insightful lessons to international managers in this area. It integrates views of both foreign business and Chinese government, desc, How to Enter China: Choices and Lessons to the inventory that you are selling on WonderClubX
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Add How to Enter China: Choices and Lessons, Whether or not foreign companies can succeed in China is largely determined by how they enter the market. This book offers insightful lessons to international managers in this area. It integrates views of both foreign business and Chinese government, desc, How to Enter China: Choices and Lessons to your collection on WonderClub |