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How to Enter China: Choices and Lessons Book

How to Enter China: Choices and Lessons
How to Enter China: Choices and Lessons, Whether or not foreign companies can succeed in China is largely determined by how they enter the market. This book offers insightful lessons to international managers in this area. It integrates views of both foreign business and Chinese government, desc, How to Enter China: Choices and Lessons has a rating of 3 stars
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How to Enter China: Choices and Lessons, Whether or not foreign companies can succeed in China is largely determined by how they enter the market. This book offers insightful lessons to international managers in this area. It integrates views of both foreign business and Chinese government, desc, How to Enter China: Choices and Lessons
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  • How to Enter China: Choices and Lessons
  • Written by author Yadong Luo
  • Published by University of Michigan Press, February 2001
  • Whether or not foreign companies can succeed in China is largely determined by how they enter the market. This book offers insightful lessons to international managers in this area. It integrates views of both foreign business and Chinese government, desc
  • Important lessons for international managers on entering the Chinese economy
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Book Categories

Authors

List of Tables
List of Figures
Preface
Pt. 1Multinational Corporations in China: Situation, Environment, and Evolution
Ch. 1Multinational Corporations in China: An Overview3
Ch. 2The Economic Environment at the Turn of the New Century26
Ch. 3Entering China: An Evolutionary Path49
Pt. 2Entering China: Entry Mode Choices, Decisions, and Strategies
Ch. 4How to Enter China: Entry Mode Choices67
Ch. 5Entry Mode Selection: Factors and Decisions103
Ch. 6Equity Ownership: Factors and Decisions135
Pt. 3Entering and Operating in China: Case Studies
Case 1Nokia175
Case 2Hewlett Packard187
Case 3IBM200
Case 4Motorola211
Case 5Nike226
Case 6General Motors236
Case 7Procter & Gamble245
Case 8Johnson & Johnson256
Case 9General Electric273
Case 10McDonald's283
Case 11Ford295
References and Further Reading307
Index315


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How to Enter China: Choices and Lessons, Whether or not foreign companies can succeed in China is largely determined by how they enter the market. This book offers insightful lessons to international managers in this area. It integrates views of both foreign business and Chinese government, desc, How to Enter China: Choices and Lessons

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