Hosting Web communities Book

Web communities are the future of marketing, enabling companies to learn more about their customers' wants and needs via a virtual town meeting. In order to host a successful Web community, however, much planning and strategizing is necessary. Companies would do well to start with this top-notch guidebook, and save a lot of time. With a refreshingly practical perspective, this book provides all of the information on what it takes to plan, develop, and maintain an effective Web community.