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List of Illustrations Acknowledgments
Introduction: Hollywood Looks at Its Audience
Part One: The Campaign
1. Annus Horribilis Goldwyn's Folly Such a Thing as Bad Publicity The Moviegoing Habit
2. Exhibitors, the Movie Quiz Contest, and a Divided
Industry The Minds of Exhibitors The Carrot and the Stick The Quiz Contest on the Ground What the Contest Did for Me
Independents Rebel
3. The Campaign and the Press The Film
Industry Speaks Its Mind Marginal Moviegoers The Gossip Columnists The Dailies Have Their Say
Part Two: The Films
4. "The Finest Array of Productions"
Ninety-Four Films The Death of Glamour Human Films The Human Side of Screwball You Can't Take It with You Four Daughters Boys Town Marie Antoinette That's Entertainment The Fourth Estate
Conclusion: Motion Pictures' Worst Year
Appendix 1
Appendix 2
Notes
Index
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Add Hollywood 1938: Motion Pictures' Greatest Year, In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were poison at the box office, and a spate, Hollywood 1938: Motion Pictures' Greatest Year to the inventory that you are selling on WonderClubX
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Add Hollywood 1938: Motion Pictures' Greatest Year, In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were poison at the box office, and a spate, Hollywood 1938: Motion Pictures' Greatest Year to your collection on WonderClub |