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High Performance Sales Organization : Creating Competitive Advantage in the Global Marketplace Book

High Performance Sales Organization : Creating Competitive Advantage in the Global Marketplace
High Performance Sales Organization : Creating Competitive Advantage in the Global Marketplace, In today's volatile marketplace, every sales organization is searching for innovative ways to achieve competitive advantage, increase customer loyalty, and improve sales productivity. High Performance Sales Organizations shows you how leading sales organi, High Performance Sales Organization : Creating Competitive Advantage in the Global Marketplace has a rating of 2.5 stars
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High Performance Sales Organization : Creating Competitive Advantage in the Global Marketplace, In today's volatile marketplace, every sales organization is searching for innovative ways to achieve competitive advantage, increase customer loyalty, and improve sales productivity. High Performance Sales Organizations shows you how leading sales organi, High Performance Sales Organization : Creating Competitive Advantage in the Global Marketplace
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  • High Performance Sales Organization : Creating Competitive Advantage in the Global Marketplace
  • Written by author Kevin J. Corcoran, Laura K. Petersen, Daniel B. Baitch, Mark TerHarr
  • Published by Irwin Professional Publishing, 1995/02/01
  • In today's volatile marketplace, every sales organization is searching for innovative ways to achieve competitive advantage, increase customer loyalty, and improve sales productivity. High Performance Sales Organizations shows you how leading sales organi
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Preface
Acknowledgments
Pt. I Market Dynamics 1
Ch. 1 In Pursuit of Customer Loyalty 3
Ch. 2 A New Type of Customer 12
Pt. II Building Customer Relationships 23
Ch. 3 The Customer Relationship Process 25
Ch. 4 Consultative Selling 43
Ch. 5 Salesperson as Strategic Orchestrator 56
Ch. 6 Salesperson as Business Consultant 72
Ch. 7 Salesperson as Long-Term Ally 86
Pt. III Critical Success Factors 97
Ch. 8 Strategic Sales Training 99
Ch. 9 Strategic Sales Coaching 115
Epilogue: The Next Wave 133
Appendix A Profiles of Sales Leadership Research 139
Appendix B Sales Performance Research Studies from Learning International 147
Appendix C Customer Loyalty Research 152
Appendix D The Consultative Salesperson: Knowledge, Skills, Attitudes, and Personal Characteristics 155
Appendix E The Salesperson of the '90s - From the Customer's Point of View 160
Appendix F Glossary 163
Bibliography 165


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