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Preface | ||
Acknowledgments | ||
Pt. I | Market Dynamics | 1 |
Ch. 1 | In Pursuit of Customer Loyalty | 3 |
Ch. 2 | A New Type of Customer | 12 |
Pt. II | Building Customer Relationships | 23 |
Ch. 3 | The Customer Relationship Process | 25 |
Ch. 4 | Consultative Selling | 43 |
Ch. 5 | Salesperson as Strategic Orchestrator | 56 |
Ch. 6 | Salesperson as Business Consultant | 72 |
Ch. 7 | Salesperson as Long-Term Ally | 86 |
Pt. III | Critical Success Factors | 97 |
Ch. 8 | Strategic Sales Training | 99 |
Ch. 9 | Strategic Sales Coaching | 115 |
Epilogue: The Next Wave | 133 | |
Appendix A Profiles of Sales Leadership Research | 139 | |
Appendix B Sales Performance Research Studies from Learning International | 147 | |
Appendix C Customer Loyalty Research | 152 | |
Appendix D The Consultative Salesperson: Knowledge, Skills, Attitudes, and Personal Characteristics | 155 | |
Appendix E The Salesperson of the '90s - From the Customer's Point of View | 160 | |
Appendix F Glossary | 163 | |
Bibliography | 165 |
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