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Introduction Julia Kirby Kirby, Julia 1
When No News Is Good News Bronwyn Fryer Fryer, Bronwyn 17
Are Some Customers More Equal Than Others? Paul F. Nunes Nunes, Paul F. Brian A. Johnson Johnson, Brian A. 41
License to Overkill Paul F. Nunes Nunes, Paul F. 65
The Global Brand Face-Off Anand P. Raman Raman, Anand P. 91
The Quality Improvement Customers Didn't Want Dawn Iacobucci Iacobucci, Dawn 121
Keeping to the Fairway Thomas J. Waite Waite, Thomas J. 161
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Michael Thornton
reviewed HBR Case Studies: Marketing Through Minefields on August 24, 2014
HBR Case Studies: Marketing Through Minefields
This book offers practical advice and inspirational entrepreneurial stories from the inventor of SKYY Vodka. Anyone interested in innovation would enjoy this book.
I felt some of the advice for patent research was out of date, although not a surprise given the publishing date. The author presents a binary choice for inventors- license or manufacture. In the past couple of years, additional alternatives have arisen such as www.quirky.com. A revised edition with commentary on new innovation models would be interesting.
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