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Introduction: The Ultimate Growth Driver 1
Ideal: A Definition 3
Part I The Big Picture
1 The Ideal Factor Great Businesses Have Great Ideals 1
2 The Stengel Study of Business Growth 22
3 The Ideal Tree Framework: A Method to Their Weirdness 55
Part II The Five Must-Dos
4 Must-Do Number 1: Discover an Ideal in One of Five Fields of Fundamental Human Values 93
5 Discovery's Endless Business: Satisfying Curiosity 115
6 Must-Do Number 2: Build Your Culture Around Your Ideal 132
7 How Pampers Changed the World: How an Ideal Transformed a Culture and a Business 166
8 Must-Do Number 3: Communicate Your Ideal to Engage Employees and Customers 200
9 Must-Do Number 4: Deliver a Near-Ideal Customer Experience 229
10 Must-Do Number 5: Evaluate Your Progress and People Against Your Ideal 255
11 Keep It Going: Evolve Your Ideal to Renew Competitive Advantage 275
Conclusion: Start Big or Start Small, But Start Now 293
Appendix: The Stengel 50 297
A Note on Sources 301
Acknowledgments 303
Index 313
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Add Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate t, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies to the inventory that you are selling on WonderClubX
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Add Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate t, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies to your collection on WonderClub |