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Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies Book

Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies
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Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate t, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies
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  • Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies
  • Written by author Jim Stengel
  • Published by Crown Publishing Group, 12/27/2011
  • Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate t
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Introduction: The Ultimate Growth Driver 1

Ideal: A Definition 3

Part I The Big Picture

1 The Ideal Factor Great Businesses Have Great Ideals 1

2 The Stengel Study of Business Growth 22

3 The Ideal Tree Framework: A Method to Their Weirdness 55

Part II The Five Must-Dos

4 Must-Do Number 1: Discover an Ideal in One of Five Fields of Fundamental Human Values 93

5 Discovery's Endless Business: Satisfying Curiosity 115

6 Must-Do Number 2: Build Your Culture Around Your Ideal 132

7 How Pampers Changed the World: How an Ideal Transformed a Culture and a Business 166

8 Must-Do Number 3: Communicate Your Ideal to Engage Employees and Customers 200

9 Must-Do Number 4: Deliver a Near-Ideal Customer Experience 229

10 Must-Do Number 5: Evaluate Your Progress and People Against Your Ideal 255

11 Keep It Going: Evolve Your Ideal to Renew Competitive Advantage 275

Conclusion: Start Big or Start Small, But Start Now 293

Appendix: The Stengel 50 297

A Note on Sources 301

Acknowledgments 303

Index 313


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Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Ten years of research uncover the secret source of growth and profit …

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Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Ten years of research uncover the secret source of growth and profit …

<i>Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate t, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

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Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Ten years of research uncover the secret source of growth and profit …

<i>Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate t, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

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