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Global marketing strategies Book

Global marketing strategies
Global marketing strategies, , Global marketing strategies has a rating of 3.5 stars
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Global marketing strategies, , Global marketing strategies
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Digital Copy
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Original Magazine
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  • Global marketing strategies
  • Written by author Jean-Pierre Jeannet
  • Published by Boston : Houghton Mifflin, c2004., 2004/01/01
Buy Digital  USD$139.16

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Authors

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.


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