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Book Categories |
Preface | ||
1 | Overview of Global Marketing Management | 1 |
2 | Global Business Operations: Patterns and Theories | 17 |
3 | Global Marketing Through Strategic Market Planning | 49 |
4 | The Strategic Selection of Markets and Market Presence | 89 |
5 | Corporate Global Marketing Strategy | 131 |
6 | International Systems and Institutions | 171 |
7 | The Natural Environment | 215 |
8 | The Cultural Environment | 243 |
9 | The Foreign Market Assessment Process | 293 |
10 | Measuring Market Opportunities | 331 |
11 | Global Marketing Research Issues | 363 |
12 | Dimensions of Global Product Policy I | 389 |
13 | Dimensions of Global Product Policy II | 421 |
14 | Dimensions of Global Pricing Strategy | 469 |
15 | Dimensions of Global Distribution Strategy | 503 |
16 | Dimensions of Global Promotion Strategy | 539 |
17 | Dimensions of the Export Process | 597 |
18 | Dimensions of Export Marketing Management | 615 |
19 | Organization of the Global Marketing Effort | 663 |
20 | Controlling the Global Marketing Effort | 695 |
Index | 717 |
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