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Book Categories |
| Preface | ||
| 1 | Introduction: An historical perspective of international investing | 3 |
| 2 | Early protagonists of international portfolio management: three Scottish trusts | 9 |
| 3 | Background | 23 |
| 4 | The size of world stock markets | 27 |
| 5 | Performance of stock markets: the MSCI World Index | 33 |
| 6 | Risk diversification | 39 |
| 7 | Particular opportunities in international investing | 49 |
| 8 | The weight of money | 67 |
| 9 | Background | 79 |
| 10 | The top-down approach to international investing | 81 |
| 11 | Portfolio construction | 105 |
| 12 | Stock selection | 109 |
| 13 | Currency | 139 |
| 14 | Global custody | 147 |
| 15 | Corporate governance and social screening | 159 |
| 16 | International performance measurement | 167 |
| 17 | Investment vehicles | 177 |
| 18 | Technology and sources of information | 189 |
| Glossary | 195 | |
| Appendix A: Withholding tax rates | 233 | |
| Appendix B: The Cadbury Code of Best Practice | 249 | |
| Appendix C: Environmental Declaration | 253 | |
| Appendix D: Representative indices in world markets | 259 | |
| Appendix E: Some key data providers | 261 | |
| Index | 263 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jake Rodney
reviewed Global Investment Insider: Opportunities, Risks and Realities for Institutional Investors on July 24, 2013 Global Investment Insider
I recently started a job where I had to come up with a database marketing strategy, and this book was invaluable. It pretty much covers every aspect of database marketing you could want to know about, from email marketing through to direct mail and web advertising.
The level of detail is perfect - in-depth enough to go into the key metrics and strategies that you need to effectively utilise a marketing database but not so technical that you need to know anything about the technology underlying the database. With chapters on things like Recency Frequency Monetary (RFM) scores, Lifetime Value calculations and plenty of other good stuff, anybody who wants to undertake modern CRM marketing will find it invaluable.
The hard copy is a bit pricy, but it's such a great book just to be able to flip open and refer to, that it's worth the investment.
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